21 December 2012

Stadium Re-brand Money To Boost Transfer Kitty

By Bill McMurdo | CRO Editor-at-large

Charles Green is seriously considering selling naming rights to Ibrox Stadium, despite the opposition of some diehards in the Rangers support.

A lot of bluenoses - including yours truly - support this move by Green if it brings in substantial revenues.

It is my understanding that the Rangers CEO will pledge that some of the monies raised by selling naming rights will go into the pot for buying players, which is something I am sure will be good news to team boss Ally McCoist.

I have been blogging about re-branding of both the stadium and the team itself on my own blog the last couple of days.

Of course, there is no suggestion at present that incorporating a sponsor in the team name is even being remotely considered by the Ibrox board.

The stadium name is, however, up for grabs to the highest bidder. This won't please the traditionalists but I am sure Charles Green will listen to any ideas on how to generate similar revenues without going down the naming rights road.

If the funds raised provide a serious boost to the transfer kitty that may sway those who are unsure about the stadium re-branding.

The one certainty is that the debate over whether or not selling naming rights to Ibrox is a step too far is bound to go on, regardless.

Bill can be found on Twitter at @WilliamMcMurdo and via email: bmcmurdo@thecoplandroad.org