23 October 2014

The Rangers Badge Mystery

by Alex Oliver | Contributor

Dave King’s statement tonight launched a scathing critique of what he believed to be obstructions in his attempt to seek control of Rangers Football Club. 

Something which jumped out at me more than anything was the following part: "...given the present concerns from supporters that Mr Ashley is using his shareholder status to put pressure on the board to alienate the rights and trade mark of the club in favour of his personal interest." 

It got me thinking, something in this area has changed since the beginning of the season. The observant will have noticed the 'scroll crest' has now taken precedence over the traditional 'Ready' crest. 

Given all that has gone on and various whispers of image rights and naming rights being sold for a pittance, it would surely be naïve to suggest that it is simply re-branding. I have collated several examples of where things have changed.


Scoreboard. 


Exhibit A (Rangers vs Stenhousemuir, September 2013)


Notice the crest?

Exhibit B (Rangers vs Dumbarton, 2014)


Okay. That’s one minor detail. But there is more. Rangers recently launched a membership scheme. The logo used?




At the start of the season, I moved seats and was consequently issued a new smartcard. My old smartcard was issued in 2006 and was used up until the conclusion of last season. 


It is important to note that my new smartcard is for Bar 72. As such, the design is updated every year and I will be issued with a new smartcard each season. Regular season ticket holders keep their smartcards for a number of years. 

I am informed that some new smartcards still retain the 'Ready' badge - whereas others are now as above. When the Club begin to issue new smartcards on a wider scale it will be more apparent… 

Matchday programmes



The above is a programme cover from the game against Berwick Rangers in the Ramsden's Cup last season. Notice the 'Ready' badge in the top left corner. Now compare it to the programme below. 


 

The second programme is from our last home outing against Raith Rovers. Every other programme this season has had an identical layout. The 'scroll' crest. Not the 'Ready' crest. 

I have noticed throughout the programmes this season the lack of the 'Ready' crest. I've gone through the above programme several times and I have not seen it. This includes the Club's own advertising for various things such as tours, hospitality and Rangers TV.




The icon used on the Club's social media channels is also the 'scroll' crest. Previously the Club opted for the 'Ready' crest. The now dormant @RFC_Hindi account still displays the 'Ready' crest whilst the other accounts have been updated to show the 'scroll' crest.

There is certainly something interesting going on. It appears to run far deeper than simply rebranding. A football club does not need to rebrand. Moreover, a football club cannot rebrand in the conventional sense as one can in other industries. 

The 'scroll' crest, with or without the five stars has, until very recently, been pretty much reserved for our strips. Whereas the 'Ready' crest appears just about everywhere else. Questions have to be asked why that has suddenly changed.

Have the rights to our badge been sold to a Charles Green or a Mike Ashley? Is it a matter of the 'scroll' crest has been sold to someone and they are milking us dry for its use? Depriving us of royalties? Or is the opposite the case? Has our 'Ready' badge been sold and we're reducing the damage?

It is imperative that this issue is addressed. It is absolutely essential that we, the fans, know who owns the image rights to our football club.

The Club must respond to these concerns shared by many fans. The Club must answer the simple question. 

Who owns the royalties to the Club's badge(s)?

10 comments:

  1. Here we go again! It's time for direct action, (yes, that means of a more militant nature). We're beyond card holding and offering Ashley a pound for merchandise, although I do appreciate the gestures.

    Every Rangers fan has to now wake up and realise what is going on here. It's been a steady creep of asset stripping, and the slight of hand from the Flash Harry characters who have controlled the board from day one.

    Remember the Risvi e-mail's? Those chilling words, about lawyers getting ready to feed on the Rangers carcass? Look at all the patterns that have been repeated, over and over again, that has resulted in financial vandalism at our club.

    IT SIMPLY HAS TO STOP - NOW!!!

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  2. The Sevco-Sports Direct 5088 Rangers International 2012 FC, are not the "same club" & can not use it's trade mark.

    ReplyDelete
    Replies
    1. What an idiotic comment that is not even backed up with any facts you must be an HMS 402 fan founded in 2001 and operating from a foreign tax haven

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    2. Rangers were LIQUIDATED. There's no coming back from that. It's final. Liquidation is terminal. " Rangers International FC" is a wholly different entity. Rangers died in 2012. This tribute act looks like it won't be long in following them. Once the chancers in the boardroom have finished bleeding every last penny & flogging-off the remaining assets.

      Delete
  3. I’ve noticed a few articles posted today claiming something erroneous is happening with the club crest but as I and others including the Sons of truth guy have been pointing out to many the ready crest is still getting widely used as shown here.

    http://www.rangersinternationalfootballclub.com/

    http://www.rangerscharity.org.uk/index.php?option=com_content&task=view&id=50&Itemid=77

    http://www.rangerstv.tv/

    http://www.venue-elior.co.uk/sites/default/files/Ibrox%20Conference%20%26%20Banqueting%20Brochure.pdf

    http://rangers.co.uk/

    Ready crest not missing at all it is a false alarm or people with agendas playing games

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  4. Get our ready crest is part of our history but on the bright side the new one especially on the score board shows the five stars that's a history itself

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  5. Let's for a minute put football rivalries aside & be honest here? Anyone who thinks King, "The glib & shameless liar" was ever going to put a single penny into the club, is deluded. He never had any intention of putting any of his own money into the club. He wanted to use the support's money to buy a place on the board.

    Without the Scottish press & their historic willful refusal to print anything critical of Ibrox, or David Murray, this situation could never have happened. If Craig Whyte had taken over at Celtic, or any other club, he'd have been exposed for the charlatan he is, on the same day.

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  6. M0sstr00per, or should I call you "MossHOOPER"?

    What a sad existence you lead, with your obsession over the world's most successful club. I know its hard for you to accept that whilst Rangers may not be thriving, it is very much alive and in the hearts of tens of thousands, as it's always been, and always will.

    Please find the stone from whence you crawled and return to that place of darkness that is more suitable to your type and spare the rest of us from your compulsive hatred.

    1872 Rangers then, 2014 Rangers now . . . . . RANGERS FOREVER!

    ReplyDelete

Keep it civil, lads.